The purpose of this program concentration is to prepare students to seek entry level or career growth opportunities in various phases of the commercial music industry. Jobs and career positions in this field include record store management and sales, jingle writer, recording industry clerical staff, assistant recording technician, assistant audio technician, artist development for talent agency, theme park performers, etc. Students who choose this concentration may focus on one of three emphases: Music Business, Technical/ Production, and Artist Development.
All General Business Administration (G.B.A.) students are required to take the Tennessee Board of Regents general business exam to meet graduation requirements.