Feb 23, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

Business, A.A.S. - Marketing


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Degree: Associate of Applied Science
Major: Business
Concentration: Marketing

For more information, contact the Business and Technology division at 615-230-3301 or at bustechinfo@volstate.edu.

This concentration is designed to prepare students with knowledge and skills that can assist their career growth in the growing field of marketing. Typical duties performed by career oriented marketing employees include management of retail departments and store settings, personal selling, management of customer service, purchasing assistance, and merchandise management. Marketing employment is expected to grow as a part of the workforce well into the next century. Solid opportunities exist for growth from entry level to career sustaining and management responsibilities. Representative job titles include retail department manager, assistant and store manager, sales representative, merchandise manager, and purchasing assistant.

The Entrepreneurship Technical Certificate and the Administrative Professional Technology Technical Certificate are embedded within the Associate of Applied Science in Business, Marketing concentration.  Courses in these certificates may be used to award this concentration.

All students graduating with a degree from VSCC are required to take the E-Proficiency Profile (EPP) to meet graduation requirements. More information can be found at https://www.volstate.edu/graduation/exit-exams.

Student Learning Outcomes

Upon completion of this program, the graduate will have developed the skills, knowledge and abilities to accomplish the following:

  1. Demonstrate the ability to communicate effectively, think critically, and develop problem solving skills utilizing quantitative data in business situations through physical or virtual presence in writing, speaking, listening, and electronic media.

  2. Demonstrate a basic understanding of the American free enterprise system.

  3. Demonstrate an understanding of the basic interaction of supply and demand.

  4. Apply business and management knowledge through employability of skills.

  5. Interpret accounting information, marketing practices, and economic data and be creative with business solutions.

CIP Code: (32) 52.0201.01

Marketing Concentration Electives - Credits (12)


Total Degree Requirements - Credits (60)


Recommended Schedule


This is a recommended schedule. Learning Support, pre-requisites and other academic factors may impact this schedule.  See your advisor to create a degree plan.

DegreeWorks, along with the correct catalog, should be utilized by students for all of their educational planning.  Students can monitor their progress toward a degree or certificate and view missing requirements with the DegreeWorks audit, which is accessible through My Volstate.

First Year - Fall Semester - Credits (15)


Second Year - Fall Semester - Credits (15)


Second Year - Spring Semester - Credits (15)


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