BUSN 2389 - *Social Media Marketing

Explains, defines, illustrates, and applies the ways in which businesses can maximize their marketing efforts through the integration of social media with current marketing strategies. Covers salient methods of using social media networks and utilizes case studies to demonstrate what value and relationships look like on social media and what works. Finally, students get on various advertising platforms for social media and learn how to use them.

Semester Availability: (Subject to Change) Fall.
Contact Hours: 45 lecture hours per semester

Vocational/Career Program Designation: *Designated primarily for vocational/career programs
This course may be accepted as transfer credit by some colleges and universities, but that decision is made by the receiving institution. This course is collegiate-level work, but it has been developed with a purpose other than being a university parallel course.
Division: Business and Technology
Department: Business

Credits: (3)

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