Business - Marketing Concentration - A.A.S.

For more information on this program, contact the Business and Technology division at 615-230-3301 or at bustechinfo@volstate.edu.

This concentration is designed to prepare students with knowledge and skills that can assist their career growth in the growing field of marketing. Typical duties performed by career oriented marketing employees include management of retail departments and store settings, personal selling, management of customer service, purchasing assistance, and merchandise management. Marketing employment is expected to grow as a part of the workforce well into the next century. Solid opportunities exist for growth from entry level to career sustaining and management responsibilities. Representative job titles include retail department manager, assistant and store manager, sales representative, merchandise manager, and purchasing assistant.

All Business students are required to take the Educational Testing Service Proficiency Profile (ETSP) to meet graduation requirements. More information can be found at https://www.volstate.edu/testing.

Student Learning Outcomes

Upon completion of this program, the graduate will have developed the skills, knowledge and abilities to accomplish the following:

1. Demonstrate the ability to communicate effectively, think critically, and develop problem solving skills utilizing quantitative data in business situations through physical or virtual presence in writing, speaking, listening, and electronic media.

2. Demonstrate a basic understanding of the American free enterprise system.

3. Demonstrate an understanding of the basic interaction of supply and demand.

4. Apply business and management knowledge through employability of skills.

5. Interpret accounting information, marketing practices, and economic data and be creative with business solutions.

CIP Code: (32) 52.0201.01