May 24, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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BUSN 2380 - *Principles of Marketing


This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).

Semester Availability: (Subject to Change) Fall, Summer
Contact Hours: 45 lecture hours per semester

Vocational/Career Program Designation: *Designated primarily for vocational/career programs
This course may be accepted as transfer credit by some colleges and universities, but that decision is made by the receiving institution. This course is collegiate level work, but it has been developed with a purpose other than being a university parallel course.
Division: Business and Technology
Department: Business

Credits: (3)


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