Jan 28, 2022  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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BUSN 2380 - *Principles of Marketing


This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).

Contact Hours: 45 lecture hours per semester
Vocational/Career Program Designation: *Designated primarily for vocational/career programs
This course may be accepted as transfer credit by some colleges and universities, but that decision is made by the receiving institution. This course is collegiate level work, but it has been developed with a purpose other than being a university parallel course.

Credits: (3)


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