A study of the art of personal selling. Special emphasis is placed upon the use of current psychological principles to efficiently and effectively determine consumer needs and to consummate the sale.
PREREQUISITES: MKT 110* recommended. Vocational/Career Program Designation: *Designated primarily for vocational/career programs This course may be accepted as transfer credit by some colleges and universities, but that decision is made by the receiving institution. This course is collegiate level work, but has been developed with a purpose other than being a university parallel course.